Vern Laures Auto Center Group

Top Car Dealership Near Decorah, Iowa

Looking for car dealerships near Decorah, Iowa that you can trust? At Vern Laures Auto Center, we proudly serve drivers near Decorah, Iowa, and throughout North Iowa with a wide selection of new and used vehicles from Chevrolet, Chrysler, Dodge, Jeep, and RAM. From rural families to local farmers and professionals, our team is dedicated to providing honest service, quality vehicles, and that small-town care that makes every visit feel like home.

60+ Years of Service
4.9 Customer Rating
100% Family Owned
Dealership Exterior or Vehicle Lineup

Popular Trucks & SUVs in Stock

Our lot is packed with top-selling trucks and SUVs perfect for tackling snowy backroads or running errands around town.

Explore Our Wide Selection of Vehicles

Whether you're cruising along U.S. Highway 52 or navigating the scenic routes near Decorah, our dealership offers an impressive inventory that fits every driver's lifestyle. From durable trucks built for Iowa's rural roads to family SUVs designed for comfort and space, you'll find your match right here.

We carry best-sellers including the Chevy Silverado, RAM 1500, Jeep Wrangler, Jeep Grand Cherokee, Jeep Wagoneer, Chevy Tahoe, Chevy Suburban, Chevy Traverse, and Chevy Equinox — plus many more from brands like Buick, Ford, and GMC. No matter your needs, you can count on Vern Laures Auto Center to have a dependable selection of new and used vehicles ready to go. Find out why local drivers trust Vern Laures Auto Center, one of the best car dealerships near Decorah.

Popular Trucks and SUVs

Why Decorah Drivers Choose Vern Laures Auto Center

60+ Years Trusted
For over 60 years, Vern Laures Auto Center has proudly served North Iowa with the same honest, hometown values we were founded on. From browsing to buying, our process is straightforward and designed to get you behind the wheel quickly.
Honest & Transparent
No pressure or pushy sales tactics — just genuine care from a team that treats you like family. You can even test drive vehicles solo, without a dealer riding along, because we trust our customers as much as they trust us.
Lifetime Powertrain Guarantee
Every new vehicle comes with our Lifetime Powertrain Guarantee. As long as you follow the recommended maintenance schedule, we'll cover all repairs on powertrain components — giving you peace of mind for as long as you own your vehicle.

Whether you're buying your first vehicle or upgrading to your dream truck, we're here to make it easy, straightforward, and enjoyable.


Customer Service or Test Drive

Experience the Vern Laures Difference

Looking for something specific? We'll help you track it down or custom order a brand-new vehicle tailored to your exact needs. We keep pricing simple and fair — no hidden fees, no gimmicks, and no unnecessary markups. Our friendly, family-run team makes the car-buying experience relaxed, approachable, and efficient — everything a corporate dealership isn't.

We also make it easy to handle every part of your purchase in one place:

We're not here to sell you something you don't want — we're here to help you find exactly what you need.

Ready to Find Your New Vehicle?

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Visit Us Near Decorah and Find Your Next Car or Truck Today

If you're searching for car dealerships near Decorah, Iowa, make Vern Laures Auto Center your first stop. Visit us at 1950 N Linn Ave, New Hampton, IA 50659 to explore our full selection of new and used vehicles. We're open Monday through Friday, 8 AM to 5 PM, and Saturdays, 8 AM to 12 PM.

You can also browse our inventory online or call us at (641) 814-1155 to learn more about our vehicles, pricing, and financing options. Our friendly staff is ready to help you drive home happy — with a great deal and a vehicle you'll love.