Shop New Vehicles for Sale Near Decorah, Iowa
Browse our wide selection of new Chevrolet, Chrysler, Dodge, Jeep, and RAM vehicles — including SUVs and trucks like the Chevy Silverado, RAM 1500, Jeep Grand Cherokee, and more — at Vern Laures Auto Center. Enjoy honest prices, no-pressure sales, and over 60 years of trusted service in North Iowa.
60+
Years in Business
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Explore Our Wide Selection of New Vehicles
Decorah, Iowa, is a scenic and close-knit community surrounded by rolling farmland, limestone bluffs, and the Upper Iowa River. Located along U.S. Route 52 and near towns like Waukon, Cresco, and Ossian, Decorah drivers need vehicles that can handle rural roads, changing weather, and busy family schedules. That's why Vern Laures Auto Center offers a lineup of dependable SUVs and trucks built for everyday versatility and weekend adventures alike.
Our best-selling new vehicles include the Chevy Silverado, RAM 1500, Jeep Wrangler, Grand Cherokee, Wagoneer, and Chrysler Pacifica — all designed to keep you comfortable, confident, and ready for anything Iowa roads bring.
Why Decorah Drivers Choose Vern Laures Auto Center
For over six decades, Vern Laures Auto Center has proudly served North Iowa with the same honest, hometown values we were founded on. Customers choose us because we treat them like family — no pressure, no pushy sales tactics, just genuine care and respect.
From browsing to buying, our process is simple, transparent, and efficient so you can get on the road quickly. Plus, we let you test drive vehicles solo, giving you time and space to decide what feels right for you.
A Better Way to Shop for Your Next Vehicle
Looking for something specific? We'll help you find it or custom order a brand-new vehicle built exactly how you want it. Vern Laures Auto Center offers competitive pricing and honest deals — no hidden fees, no gimmicks, just straightforward value from start to finish.
Our team is informal, approachable, and always ready to help — the exact opposite of a corporate dealership. Whether you're upgrading your family SUV or searching for a reliable truck, we're here to support you every step of the way.
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Visit Us Near Decorah and Find Your Next New Vehicle Today
If you're looking for car dealerships near Decorah, Iowa, visit Vern Laures Auto Center. You'll find us at 1950 N Linn Ave, New Hampton, IA 50659, just a short drive from Decorah. Browse our full selection of new and used vehicles, and experience the friendly, easygoing service that sets us apart.
We're open Monday through Friday from 8 AM to 5 PM and Saturday from 8 AM to 12 PM. You can also view our inventory online or call us at 641-814-1155 to learn more about available models, pricing, and financing. Let us help you drive home in your perfect vehicle today!