Shop New Jeeps for Sale Near Decorah, Iowa
Browse our wide selection of new Jeep Wranglers, Grand Cherokees, Wagoneers, and more at Vern Laures Auto Center. For over 60 years, we've proudly served North Iowa with honest prices, no-pressure sales, and friendly service that keeps customers coming back.
60+
Years in Business
4.9
Google Rating
0
Surprise Charges
May not represent actual vehicle. (Options, colors, trim and body style may vary)
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Explore Our Wide Selection of New Jeeps
Decorah, Iowa, is known for its scenic hills, winding roads, and proximity to the Upper Iowa River — the perfect landscape for adventure-ready Jeeps. Whether you're heading out to Pulpit Rock, commuting to Luther College, or exploring nearby towns like Cresco and Waukon, a new Jeep is built to take you there with confidence.
At Vern Laures Auto Center, we carry the most popular Jeep models for Iowa drivers, including the rugged Jeep Wrangler, the family-friendly Jeep Grand Cherokee, and the luxurious Jeep Wagoneer and Grand Wagoneer. Each delivers impressive capability, comfort, and performance — ideal for both country backroads and everyday drives through Decorah.
Why Decorah Drivers Choose Vern Laures Auto Center
For over six decades, Vern Laures Auto Center has been a trusted name across North Iowa. Our family-owned dealership is built on the same honest, hometown values we started with. We keep things simple — no pressure, no gimmicks, and no pushy sales tactics.
From browsing to buying, our process is fast, transparent, and easy to navigate. Plus, we let you take test drives on your own, giving you time to truly experience the vehicle without a salesperson in the passenger seat.
A Better Jeep-Buying Experience Near Decorah
Looking for something specific? Our team will help you find or custom order the exact Jeep you want. From the first handshake to the moment you drive home, we make your experience stress-free and enjoyable.
We stand apart from corporate dealerships with fair pricing, honest deals, and zero hidden fees. Our friendly, approachable staff is always ready to help — whether you're shopping, trading, or scheduling service.
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Visit Us Near Decorah and Find Your Next New Jeep Today
If you're looking for car dealerships near Decorah, Iowa, check out Vern Laures Auto Center. Visit us at 1950 N Linn Ave, New Hampton, IA 50659 to explore our new Jeep lineup. We're open from 8 am to 5 pm Monday through Friday and 8 am to 12 pm on Saturdays.
You can also browse our full inventory online or call us at 641-814-1155 to learn more about our current offers and vehicle availability. We'll help you drive home in your dream Jeep — the one that fits your lifestyle perfectly.