Shop New SUVs for Sale Decorah, Iowa
Browse our wide selection of new Chevrolet, Chrysler, Dodge, Jeep, RAM, Buick, Ford, and GMC SUVs for sale and more at Vern Laures Auto Center. For over 60 years, we’ve proudly served North Iowa drivers with fair prices, honest service, and a no-pressure car-buying experience that makes finding your next SUV simple and stress-free.
60+
Years in Business
4.9
Google Rating
0
Surprise Charges
May not represent actual vehicle. (Options, colors, trim and body style may vary)
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Explore Our Wide Selection of New SUVs
Decorah, Iowa is a scenic community nestled along the Upper Iowa River, surrounded by rolling farmland, parks, and rural highways that make SUVs the ideal choice for local drivers. Whether you're navigating rural roads near Cresco or taking family trips to Dunning Springs Park, our lineup of new SUVs delivers the space, comfort, and capability you need.
At Vern Laures Auto Center, you'll find best-selling models including the Jeep Grand Cherokee, Chevy Traverse, Chevy Tahoe, Chevy Equinox, Jeep Wagoneer, Buick Envision, and GMC Acadia. With options ranging from rugged 4x4s to family-friendly crossovers, there's a vehicle for every lifestyle and every Iowa road.
Why Decorah Drivers Choose Vern Laures Auto Center
For over six decades, Vern Laures Auto Center has been a trusted name across North Iowa. We're proud to deliver the same honest, small-town service we were founded on — where every customer is treated like family. Our team believes in genuine care, respect, and a process that makes buying a vehicle fast and easy.
We never pressure our customers, and we even let you take solo test drives so you can explore your next SUV at your own pace. From start to finish, our mission is simple: to help you find the right vehicle and feel great about your purchase.
Find Honest Deals and Friendly Service
Looking for something specific? We'll help you locate it or custom order a brand-new vehicle tailored to your needs. We believe in fair pricing, honest deals, and transparent service — no gimmicks or hidden markups. Our friendly team is always here to help, whether you're exploring options or ready to buy. Experience the difference of working with a dealership that's local, approachable, and focused on your satisfaction — not sales quotas.
Vern Laures Auto Center offers:
Visit Us Near Decorah and Find Your Next New SUV Today
If you're looking for car dealerships near Decorah, Iowa, check out Vern Laures Auto Center. Visit us at 1950 N Linn Ave, New Hampton, IA 50659 to explore our selection of new and used vehicles. We're open Monday through Friday from 8 am to 5 pm, and Saturdays from 8 am to 12 pm.
You can also browse our inventory online and contact us at 641-814-1155 to learn more about our selection, process, and vehicle pricing. We'll help you drive home in your dream SUV today!