Shop New Trucks for Sale Near Charles City, Iowa
If you're shopping for new trucks near Charles City, Iowa, you're in the right place. Nestled in the heart of North Iowa, Charles City is a vibrant rural community along U.S. Route 18 and near the Cedar River. Surrounded by farmland and known for its hardworking residents, it's no wonder trucks are a top choice for locals — and Vern Laures Auto Center delivers.
60+
Years in Business
4.9
Google Rating
0
Surprise Charges
May not represent actual vehicle. (Options, colors, trim and body style may vary)
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Explore Our Wide Selection of New Trucks
Whether you're commuting to work in nearby Decorah or hauling tools through town, our trucks are built to handle it all. From powerful haulers to family-friendly SUVs, we have something for every need. Our best sellers include the Chevy Silverado, RAM 1500, and other powerful pickups designed for work and play. Browse our online inventory or stop by to find your perfect fit.
Why Charles City Drivers Choose Vern Laures Auto Center
For over 60 years, Vern Laures Auto Center has proudly served North Iowa with honest, hometown values. We're a family-owned dealership that believes in treating every customer like one of our own — no pressure, no gimmicks, just real conversations and respectful service.
From browsing to buying, we make the process simple and stress-free. And when it's time for a test drive? Take your time behind the wheel — we let you drive solo so you can get a real feel for your future truck.
Custom Service, Honest Pricing, and a Team You Can Trust
At Vern Laures, we do things differently. Can't find the exact truck you want? We'll help you track it down or custom-order a brand-new vehicle just the way you need it.
You'll get competitive pricing with no hidden fees, no games, and no unnecessary markups. Our team is friendly, informal, and always ready to help — the opposite of a corporate dealership.
We're here for you at every stage:
Looking to trade in? Value your trade here
Need financing? Explore financing options
Want protection coverage? View protection plans
Ready for service? Schedule an appointment
No matter what you need, we've got your back.
Visit Us Near Charles City and Find Your Next New Truck Today
If you're searching for car dealerships near Charles City, Iowa, make the short drive to Vern Laures Auto Center. You'll find us at:
1950 N Linn Ave, New Hampton, IA 50659
Hours:
Monday–Friday: 8 AM – 5 PM
Saturday: 8 AM – 12 PM
Browse our full inventory online or give us a call at 641-814-1155 to learn more about availability, pricing, and next steps. We're here to help you drive home in the perfect truck.
What Charles City Customers Say About Vern Laures Auto Center
"We are now on our third vehicle purchased from Vern Laures Auto Center, and the transition has gotten easier every time. Outside of purchasing vehicles, I was personally in New Hampton about two years ago and had my vehicle act up, and Mitch got it in the shop right away and got it fixed- that situation was a real life saver. Well worth the 75 mile trip from Rochester, MN. Nice to know that true value and customer service still do exist- not just advertised like a lot of businesses. Two thumbs up all around!"
"Service was excellent! Always a good experience at Vern Laures Auto Center."
"Vern Laures was nothing short of amazing. A gasket in my jeep blew and in less than two hours a mechanic was able to diagnose and fix the problem. The service was great and the willingness to help in emergent situations was unmatched."