Shop New Vehicles for Sale Near Charles City, Iowa
Looking for a new vehicle near Charles City, Iowa? At Vern Laures Auto Center, we offer an impressive lineup of new SUVs, trucks, and other vehicles that are ideal for the roads and lifestyles of North Iowa. Conveniently located just off Highway 18 and near the Cedar River, Charles City is a hub of both agriculture and small-town charm — and our inventory is built to match.
60+
Years in Business
4.9
Google Rating
0
Surprise Charges
May not represent actual vehicle. (Options, colors, trim and body style may vary)
More Info
Explore Our Wide Selection of New Vehicles
Whether you're headed to downtown Charles City or cruising down U.S. Route 18, Vern Laures Auto Center has a new Jeep for every kind of Iowa driver. Charles City is known for its scenic trails along the Cedar River, a vibrant historic district, and easy access to outdoor recreation, making Jeeps a perfect fit for locals who crave both comfort and capability.
Whether you're hauling equipment down gravel roads, commuting to nearby towns like New Hampton or Waverly, or driving to work in local sectors like farming, education, or healthcare, we have something for you. Our best-selling models include the Chevy Silverado, RAM 1500, Jeep Grand Cherokee, Jeep Wrangler, and Chevy Tahoe — all perfect for rural terrain, family travel, and weekend adventures.
If you need a durable truck, spacious SUV, or a reliable crossover or minivan, you'll find it here.
Why Charles City Drivers Choose Vern Laures Auto Center
For over 60 years, Vern Laures Auto Center has been proud to serve North Iowa with the same honest, hometown values we were founded on. Our Charles City customers love us for our no-pressure environment and genuine care.
We don't believe in pushy sales tactics — just friendly, helpful service that respects your time and budget. From the moment you walk in to the moment you drive away, our process is simple, transparent, and focused on getting you on the road quickly.
And when it's time to test drive? Take the keys — we let you go solo so you can get a real feel for the vehicle.
A Better Buying Experience — Built Around You
Looking for something specific? We'll help you track it down or even custom-order a brand-new vehicle to match your exact needs. Unlike corporate dealerships, we keep it casual, real, and customer-focused.
You'll get honest pricing with no hidden fees or surprise markups. Whether it's a first-time buy or a dream vehicle you've had your eye on, our team is here to support you at every turn.
Explore our complete offerings:
- Competitive pricing with no hidden fees or gimmicks
- Trade-ins: Value your trade
- Financing options: Apply for financing
- Vehicle protection plans: Explore plans
- Certified service: Schedule service
Visit Us Near Charles City and Find Your Next New Vehicle Today
If you're searching for car dealerships near Charles City, Iowa, make the short drive to Vern Laures Auto Center. We're located at 1950 N Linn Ave, New Hampton, IA 50659 — just under 30 minutes from Charles City.
Visit us Monday through Friday from 8 am to 5 pm, or Saturday from 8 am to 12 pm. Want to browse ahead? Check out our online inventory or give us a call at 641-814-1155 to ask about pricing, availability, and financing.
We'll help you find the perfect new vehicle — and make the entire experience smooth from start to finish.
What Charles City Customers Say About Vern Laures Auto Center
"My salesman (Donald) was great. Very easy to talk to, explaining what I was looking for. They quickly got loan approval and had the paperwork done and ready for signatures."
"All staff were super friendly and helpful. They were prepared for my visits and made me feel seen and cared for."
"We have had wonderful service on the vehicles that we purchased through this dealership. First, it wasn't about haggling for a deal. Perry was kind and helpful in finding us the best car for the best price. They have service that is professional and they go the extra mile to take care of little things before they become a problem. We trust them and appreciate being able to do business with them. Highly recommend Vern Laures Auto."