Vern Laures Auto Center Group

Top Car Dealership Near Cresco, Iowa

Vern Laures Auto Center is one of the most trusted car dealerships near Cresco, Iowa, proudly serving rural drivers, families, and farmers throughout Northeast Iowa. Whether you’re shopping for a new or used vehicle, our team delivers honest service, hometown care, and high-quality vehicles that stand the test of time.

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60+ Years of Service
4.9 Customer Rating
100% Family Owned
Dealership Exterior or Vehicle Lineup

Popular Trucks & SUVs in Stock

Our lot is full of top-selling vehicles perfect for everything from navigating rough country roads to comfortably hauling kids to school.

Explore Our Wide Selection of Vehicles

If you're searching for car dealerships near Cresco, Vern Laures Auto Center offers a wide selection of new and used SUVs and trucks perfect for Northeast Iowa drivers. Located just south of Cresco, our dealership in New Hampton sits conveniently along U.S. Highway 63 — an easy drive for residents in Decorah, Charles City, and West Union. Whether you need a dependable truck for farm work or a roomy SUV for family adventures, we’ve got you covered.

Our best-selling vehicles include favorites like the Chevy Silverado, RAM 1500, Jeep Wrangler, Jeep Grand Cherokee, and Jeep Wagoneer — built for performance, comfort, and durability. If you’re looking for something smaller or more fuel-efficient, check out popular options like the Chevy Equinox, Traverse, and Buick Envision.

Popular Trucks and SUVs

Why Cresco Drivers Choose Vern Laures Auto Center

60+ Years Trusted
For over 60 years, Vern Laures Auto Center has proudly served North Iowa with honest, hometown values. We’re a family-owned dealership that treats you like one of our own — no pressure, no gimmicks, just genuine care. From your first test drive to the moment you drive off the lot, our goal is to make your car-buying experience simple and stress-free.
Honest & Transparent
Unlike corporate dealerships, we believe in transparency and trust. You can even take test drives on your own without a salesperson riding along, giving you the space to explore your next vehicle comfortably and confidently..
Lifetime Powertrain Guarantee
At Vern Laures Auto Center, we provide customers with a Lifetime Powertrain Guarantee on all new vehicles. If you follow the customary maintenance schedule, we'll pay for all repairs on covered powertrain components. This can give you peace of mind for as long as you own the vehicle.

Whether you're buying your first vehicle or upgrading to your dream truck, we're here to make it easy, straightforward, and enjoyable.


Customer Service or Test Drive

Honest Deals, Custom Orders, and Friendly Service

Looking for something specific? Our team will help you find it — or custom order a brand-new vehicle built exactly the way you want it. We’re proud to offer competitive pricing, straightforward deals, and an informal, approachable team that’s always ready to help. Our friendly staff is here to support you every step of the way — no hidden fees, no unnecessary markups, and no pushy sales tactics.

Whether you’re trading in your current ride, applying for financing, or exploring protection plans, we make the process smooth from start to finish:

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Visit Us Near Cresco and Find Your Next Car or Truck Today

If you're looking for car dealerships near Cresco, Iowa, check out Vern Laures. Visit us at 1950 N Linn Ave, New Hampton, IA 50659 to explore our full lineup of new and used vehicles. We’re open Monday through Friday from 8 am to 5 pm and Saturday from 8 am to 12 pm.

You can also browse our inventory online or call 641-814-1155 to learn more about our selection, financing options, and pricing. Let our team help you drive home your next car, truck, or SUV today!