Shop New SUVs for Sale Near Charles City, Iowa
Just a short drive from the heart of Charles City, Iowa — home to the Cedar River and historic Main Street — Vern Laures Auto Center is your destination for new SUVs built to match life in North Iowa. Whether you're navigating rural roads, commuting to nearby towns like Waverly and Decorah, or exploring outdoor gems like Charles City's Whitewater Park, our SUV lineup offers comfort, capability, and confidence for every journey.
60+
Years in Business
4.9
Google Rating
0
Surprise Charges
May not represent actual vehicle. (Options, colors, trim and body style may vary)
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Explore Our Wide Selection of New SUVs
SUVs are the ideal vehicle for the area — with ample space, rugged versatility, and year-round drivability, they're perfect for growing families, agricultural workers, and weekend adventurers alike. Our best-selling new SUVs include top choices like the Chevy Tahoe, Chevy Suburban, Chevy Traverse, and Chevy Equinox, along with the Jeep Grand Cherokee and Jeep Wagoneer.
Why Charles City Drivers Choose Vern Laures Auto Center
For over 60 years, Vern Laures Auto Center has proudly served North Iowa with the same honest, hometown values we were founded on. Our reputation is built on trust, not pressure — we treat our customers like neighbors, not numbers.
When you visit us, you'll experience a refreshingly relaxed process: no pushy sales tactics, no gimmicks — just friendly support to help you find what fits best. From the first browse to the final handshake, we're here to get you on the road quickly and confidently.
Stress-Free Car Buying That Puts You First
Looking for a specific SUV? We'll help you track it down or custom-order a new vehicle tailored to your preferences. With competitive pricing, transparent deals, and zero hidden fees, we're proud to offer an experience that's fair, fast, and friendly — the opposite of your typical corporate dealership.
We're informal, approachable, and always on your side. Whether you're here for a routine purchase or a special order, our team is here every step of the way with:
- Trade-in support — Value your trade-in here
- Auto financing options — Explore financing here
- Vehicle protection plans — Learn about protection products
- Service department support — Schedule service here
Visit Us Near Charles City and Find Your Next New SUV Today
If you're searching for new SUVs near Charles City, Iowa, visit Vern Laures Auto Center at 1950 N Linn Ave, New Hampton, IA 50659. We're open Monday through Friday from 8 am to 5 pm, and Saturday from 8 am to 12 pm.
You can also browse our inventory online or call us at 641-814-1155 to ask about vehicle availability, financing options, or our new Lifetime Powertrain Warranty. We'll help you drive home with the SUV that's right for you.
What Charles City Customers Say About Vern Laures Auto Center
"The sales staff at Vern Laures Auto Center is always just excellent to deal with. There's absolutely no pressure, they listen to your wants and needs. Mary Jo in financing is super is to work with, she got me a really good rate. The service department is second to none. I've bought several vehicles here over the years and it's always been a positive experience. So much so it doesn't feel right going to another car lot."
"Been a customer for over 50 years. Never had a disappointment in all those years! Wonderful family owned business and great community supporters. Great service, very friendly staff. Thorough and always do the job to perfection."
"The service team at Vern Laures was fabulous! They quickly worked to service our Chevrolet Malibu and replaced the fuel line & fuel pump and get us back on the road! 5 stats!! Thank you!"