Shop New Trucks for Sale Near Decorah, Iowa
Browse our wide selection of new Chevy Silverado, RAM 1500, Jeep Gladiator, and more at Vern Laures Auto Center. Experience honest prices, no-pressure sales, and over 60 years of trusted service in North Iowa.
60+
Years in Business
4.9
Google Rating
0
Surprise Charges
May not represent actual vehicle. (Options, colors, trim and body style may vary)
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Explore Our Wide Selection of New Trucks
Decorah, Iowa, sits along U.S. Route 52 and Iowa Highway 9, surrounded by scenic farmland, the Upper Iowa River, and the rolling hills of Winneshiek County. With its mix of rural roads and small-town charm, trucks are a top choice for Decorah drivers who need strength and reliability for work, farming, or weekend adventures.
At Vern Laures Auto Center, you'll find powerful and dependable new trucks like the Chevy Silverado, RAM 1500, and Jeep Gladiator — all built to handle tough jobs and North Iowa winters. Whether you're hauling equipment, towing your camper to Phelps Park, or simply looking for a stylish, comfortable ride, our lineup has something for every driver near Decorah.
Why Decorah Drivers Choose Vern Laures Auto Center
For more than 60 years, Vern Laures Auto Center has proudly served North Iowa with the same honest, hometown values we were founded on. Our team believes in genuine care — not high-pressure sales tactics. When you visit us, you'll find an easy, straightforward buying experience that gets you on the road faster. We even let you test drive vehicles on your own — no dealer riding along, no stress, just confidence in your choice.
A Better Truck Buying Experience in North Iowa
Looking for something specific? We'll help you track it down or custom order a brand-new truck tailored to your needs. Our pricing is competitive and transparent — no hidden fees or gimmicks. We're informal, approachable, and focused on helping you find the right vehicle without any corporate nonsense. Whether it's your first truck or your fifth, our team is ready to support you every step of the way.
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Visit Us Near Decorah and Find Your Next New Truck Today
If you're looking for car dealerships near Decorah, Iowa, check out Vern Laures Auto Center. Visit us at 1950 N Linn Ave, New Hampton, IA 50659 to see our new vehicles and used vehicles. We're open from 8 am to 5 pm Monday through Friday and 8 am to 12 pm on Saturdays.
You can also browse our inventory online and contact us at 641-814-1155 to learn more about our selection, buying process, and vehicle pricing. We'll help you drive home in your dream truck today!