Your Trusted Car Dealership near Riceville, Iowa

Looking for a car dealership near Riceville, Iowa that treats you like a neighbor instead of a number? Vern Laures Auto Center has served Chickasaw and Howard County drivers for generations with a simple promise: fair prices, honest answers, and a buying experience that never feels rushed. Riceville drivers make the easy drive down Highway 9 to shop a lot stocked with the trucks, SUVs, and cars this North Iowa farming community actually drives.

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60+ Years of Service
4.9 Customer Rating
100% Family Owned
Dealership exterior and vehicle lineup at Vern Laures Auto Center

Popular Trucks & SUVs in Stock

Our lot stays stocked with the trucks and SUVs Riceville families and farmers rely on, vehicles built to handle gravel roads, field work, and the daily commute down Highway 9 into New Hampton.

Explore Our Wide Selection of Vehicles

As a leading car dealership near Riceville, Iowa drivers turn to for straightforward deals, we serve a Howard County community known for its farming roots and small-town character. Whether you're commuting into New Hampton, hauling equipment between fields, or driving the family into town for the weekend, our inventory is built for real Riceville life.

You'll find dependable options for winter driving, work trucks, family road trips, and first-time buyers. Popular sellers include the Chevy Silverado, RAM 1500, Jeep Wrangler, Jeep Grand Cherokee, Jeep Wagoneer and Grand Wagoneer, Jeep Cherokee, Chevy Tahoe, Chevy Suburban, Chevy Traverse, and Chevy Equinox.

Popular trucks and SUVs available at Vern Laures Auto Center

Why Riceville Drivers Choose Vern Laures Auto Center

60+ Years Trusted
For more than six decades, we've served North Iowa with the same values we started with: fairness, honesty, and genuine care for every customer who walks through our doors. From the moment you arrive to the moment you drive away, our process is built to be simple, efficient, and free of unnecessary delays.
Honest & Transparent
We lead with respect, not pressure. That means a relaxed, low-key shopping environment where your questions come first and the sales tactics stay out of it. Take your time, compare vehicles freely, and take a test drive on your own, a level of trust that's rare at most dealerships and standard here.
Lifetime Powertrain Guarantee
Every new vehicle we sell comes with our Lifetime Powertrain Guarantee. Stay current on recommended maintenance, and we'll stand behind qualifying powertrain repairs for as long as you own the vehicle, real, lasting protection that goes well beyond the standard warranty.

Whether you're buying your first car or finally getting the truck you've been eyeing, our goal is to make the experience easy, honest, and worth the drive from Riceville.

Customer Service or Test Drive

A Better Dealership Experience for Every Driver

Can't find exactly what you're looking for? Our team will track down hard-to-find models or custom-order a new vehicle to your specs. We keep pricing honest, skip the hidden fees, and keep things approachable, the kind of small-town service that's hard to find at a big-city dealership.

Whatever brings you in, we're ready to help with:

Ready to Find Your New Vehicle

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Visit Us Near Riceville and Find Your Next Car or Truck Today

If you're comparing car dealerships near Riceville, Iowa, stop by Vern Laures Auto Center and see the difference for yourself. Visit us at 1950 N Linn Ave, New Hampton, IA 50659, just a short drive down Highway 9 from Riceville, to explore our full lineup of new and used vehicles. We're open 8 am–5 pm Monday through Friday and 8 am–12 pm on Saturdays.

Browse our inventory online anytime, and call 641-814-1155 to check availability, get pricing, and ask about financing.

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