Your Trusted Car Dealership near Waterloo, Iowa

Searching for a car dealership near Waterloo, Iowa that treats you like a neighbor instead of a number? Vern Laures Auto Center has served Northeast Iowa drivers for generations with a simple promise: fair prices, honest answers, and a buying experience that never feels rushed. Waterloo drivers make the short drive up Highway 63 to shop a lot stocked with the trucks, SUVs, and cars this region actually drives.

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60+ Years of Service

4.9 Customer Rating

100% Family Owned

Dealership exterior and vehicle lineup at Vern Laures Auto Center

Popular Trucks & SUVs in Stock

Our lot stays stocked with the trucks and SUVs Waterloo families and commuters rely on, vehicles built to handle Cedar Valley winters, John Deere Waterloo Works shift schedules, and weekend trips out to the lake.

Chevy Silverado RAM 1500 Jeep Wrangler Jeep Grand Cherokee Jeep Wagoneer Chevy Tahoe

Explore Our Wide Selection of Vehicles

As a leading car dealership near Waterloo, Iowa, where drivers come for straightforward deals, we serve a community shaped by the Cedar River, a strong manufacturing base, and easy access to Highway 63 and Highway 20.

You'll find dependable options for winter driving, work trucks, family road trips, and first-time buyers. Popular sellers include the Chevy Silverado, RAM 1500, Jeep Wrangler, Jeep Grand Cherokee, Jeep Wagoneer and Grand Wagoneer, Jeep Cherokee, Chevy Tahoe, Chevy Suburban, Chevy Traverse, and Chevy Equinox.

Popular trucks and SUVs available at Vern Laures Auto Center

Why Waterloo Drivers Choose Vern Laures Auto Center

60+ Years Trusted

For more than six decades, we've served North Iowa with the same values we started with: fairness, honesty, and genuine care for every customer who walks through our doors. From the moment you arrive to the moment you drive away, our process is built to be simple, efficient, and free of unnecessary delays.

Honest & Transparent

We lead with respect, not pressure. That means a relaxed, low-key shopping environment where your questions come first and the sales tactics stay out of it. Take your time, compare vehicles freely, and take a test drive on your own, a level of trust that's rare at most dealerships and standard here.

Lifetime Powertrain Guarantee

Every new vehicle we sell comes with our Lifetime Powertrain Guarantee. Stay current on recommended maintenance, and we'll stand behind qualifying powertrain repairs for as long as you own the vehicle, real, lasting protection that goes well beyond the standard warranty.

Whether you're buying your first car or finally getting the truck you've been eyeing, our goal is to make the experience easy, honest, and worth the drive from Waterloo.

A Better Dealership Experience for Every Driver

Can't find exactly what you're looking for? Our team will track down hard-to-find models or custom-order a new vehicle to your specs. We keep pricing honest, skip the hidden fees, and keep things approachable, the kind of small-town service that's hard to find at a big-city dealership.

Whatever brings you in, we're ready to help with:

Ready to Find Your New Vehicle?

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New	Browse All New	—	New SUVs	New Trucks	New Chevrolet	New Jeep	New RAM

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Visit Us Near Waterloo and Find Your Next Car or Truck Today

If you're comparing car dealerships near Waterloo, Iowa, stop by Vern Laures Auto Center and see the difference for yourself. Visit us at 1950 N Linn Ave, New Hampton, IA 50659, just a short drive up Highway 63 from Waterloo, to explore our full lineup of new and used vehicles. We're open 8 am–5 pm Monday through Friday and 8 am–12 pm on Saturdays.

Browse our inventory online anytime, and call 641-814-1155 to check availability, get pricing, and ask about financing.